Did you know? For 70% of millennials, technology is the main factor when choosing a hotel
The study, conducted by the data collection agency Vega, involved 1,000 people aged 18 to 34 who had looked hotels over the past two years. It turned out that more than half of travellers are likely to postpone booking if they cannot do it in advance online.
According to the survey, technology is a priority factor when choosing a hotel: 70% said they would be more likely to book a hotel if it had solutions such as a mobile key and interactive TV, and more than half (57%) would return to the hotel if it had fast Wi-Fi. In addition, 84.2% of millennials always connect
to Wi-Fi during their stay.
Such studies only prove global changes in the expectations of modern travelers, as the generation accustomed to sharing their experiences becomes the dominant demographic group.